FOR FARMERS AND RANCHERS
Ranch to Retail
Most of our members raise meat and sell it direct, and that's what we've done at Five Marys Ranch for over ten years. Start with a step-by-step guide on the part you're working on right now, and when you want to see how a whole operation fits together, the Ranch to Retail program takes you through ours.
4 STEP-BY-STEP GUIDES AT $37 EACH · THE FULL PROGRAM AT $497
START HERE · $37 EACH
Four guides for selling your meat direct
Each guide is a step-by-step booklet on one job, written from what we do at Five Marys Ranch, so you can pick the one that matches what you're working on right now.
MARKETING
How to Market DTC Beef
How to market and create the content that sells your beef direct to customers.
CUTS AND PRICING
How to Sell Beef
Know what comes back from the butcher, choose your cuts and price them by the cut or by the share.
SHIPPING
How to Ship Perishables on Dry Ice
Choose the liner, the box, the dry ice and the ship days that get frozen product to your customer's door still frozen.
TALLOW
How to Build a Tallow Business
Find good suet, render it clean, make a product you're proud of and get it ready to sell.
THE FULL PROGRAM
Ranch to Retail
Ranch to Retail is for ranchers who want to ship direct to customers or build their own butchery and harvest. Brian and I take you through our ranch operations, our custom butchery, our USDA mobile harvest unit and the farm store where we pack and ship, and we tell you how we built our audience and the basic numbers and hurdles to weigh before you build a meat plant or sell direct.
It's all recorded video, so you can watch on your own time and come back to any tour when you get to that part of your own operation.
ONE PAYMENT · LIFETIME ACCESS TO EVERY VIDEO
WHAT'S INSIDE
Seven tours and a Q&A with Brian and me
Every part of the operation has its own video, so you can go straight to the part you're working on.
Ranch operations tour
Our rotational pastures and pivot gates, the feeding pens, how we mix rations and the yearly pattern we follow to raise beef year round.
Custom butchery tour
Inside the plant we built in 2021 with its dry-aging rooms, how our medium size plant compares to the bigger and smaller versions we considered, and what staffing, operations and USDA requirements look like.
USDA mobile harvest unit tour
A Friesla mobile harvest unit and our animal handling barn in operation, with the numbers on building, buying a mobile unit or using another facility.
Farm store shipping tour
How we pack and ship insulated boxes on dry ice from our farm store in a small town, negotiate rates with UPS and FedEx and source and reuse our box liners.
Test kitchen tour
The kitchen where we create the recipes that bring new customers to our meats, and the real story on publishing my cookbook versus self-publishing.
Burgerhouse restaurant tour
Behind the scenes at Five Marys Burgerhouse, with the struggles and the financial numbers to look at before you add a restaurant to serve your own meat.
Camp Five Marys tour
A walk through Camp Five Marys, our outdoor kitchen and gathering place on the ranch.
Q&A with Mary and Brian
A recorded Q&A with Brian and me to close out the program.
BEFORE YOU BUILD
Should you do it?
Building a USDA meat plant or shipping direct is a big decision, and the plant we built sits on the third location we permitted. We share the basic numbers and the hurdles to consider, so you can decide whether to build your own plant, buy a mobile unit, use another facility for harvest or keep it simple and sell direct.
This program is a good fit if you are:
- Raising beef, pork or lamb and ready for the next step in selling it direct
- Shipping to customers already and looking for ways to make it more affordable
- Weighing your own butchery, a mobile harvest unit or a restaurant that serves your meat
"We took the Ranch-to-Retail workshop and our brains were swelling with so much usable information! This course is a must for all of us in the ranching/farming world!"
FELICIA AND MARK MORRISON · LAZY ARROW RANCH, CALIFORNIA
REGISTER
Ranch to Retail · $497
- Seven video tours of our ranch, butchery, mobile harvest unit, farm store, test kitchen, restaurant and camp
- A recorded Q&A with Brian and me
- The basic numbers and hurdles to weigh before you build a plant or ship direct
- One payment and lifetime access to every video
NOT SURE WHERE TO START?
Find your starting point
Take the scorecard to see which path needs you first, or have us look at your website and Instagram and send you a written plan for what to fix.
