M5 BUSINESS AUDIT
See your website and Instagram the way a new customer does
The M5 Business Audit is a written review of your website and your Instagram, 8 to 10 pages long, that shows you what a first-time visitor sees and gives you a short list of what to fix first. It's the same audit I gave every business at The Round Up this October, and now you can order one for yours.
$197 · 8 TO 10 PAGES · EMAILED AS A PDF WITHIN 5 BUSINESS DAYS · WITH A PERSONAL NOTE FROM MARY
WHERE THIS CAME FROM
It started at The Round Up
When Brian and I hosted The Round Up at the ranch this October, I gave every business that came a written audit of their website and Instagram. Each one walked through what a brand new customer would see, from who you are and what you sell to how easy it is to buy, and ended with a plan for what to work on first.
Those audits were so helpful that I wanted to offer the same thing to business owners who weren't in the room. It's hard to look at your own website the way a stranger does when you built it yourself and see it every day, and an audit puts that first impression in writing along with the next steps.
You get the same audit the businesses at the workshop took home - one of the most valuable aspects of the group!
WHAT'S INSIDE
Eight to ten pages about your business
Every audit is written for one business and laid out so you can print it, write on it and work through it in order.
1
Your business at a glance
A cover page that sums up what your business already does well and where to start, so you can read the short version before the details.
2
Website checklist
Eleven things a new customer looks for on your website, like who you are, what you sell and how to buy, each with a status and a next action.
3
Numbered recommendations
Usually eight specific changes to make on your website, each one explained in plain language with the reason behind it.
4
Instagram review
What is already working on your profile and what to improve, looking at your bio, your pinned posts, your highlights and the first posts a new visitor sees.
5
Instagram next steps
A suggested bio and display name written for your business, plus a short list of the content to create first.
6
Your action plan
Five things to finish first and three longer projects to work through after that, with the question to answer next and room for your own notes.
PLUS A NOTE FROM MARY
Every audit comes with a written note from me, with my first impressions of your business, the tips I'd start with and a personal note for you.
The eleven website checks: people and photos, origin story, mission, location, contact information, what you sell, how to buy, why choose you, email signup, social links, and trust and reviews - SEO, AEO, GEO check points and lots more.
SAMPLE AUDIT
Take a look at a sample
We built an audit for Round Stone Ranch, a made-up beef business in Billings, Montana, so you can see how the pages are laid out and how specific the findings get.
These are six of the pages from the sample. Round Stone Ranch is a made-up business and these findings are examples. Your audit is written from your own website and Instagram.
HOW IT WORKS
Four steps from order to audit
1
Order your audit
Check out here on the site for $197.
2
Fill in the short form
Right after you order you'll get a link to a short form about your business, your website and your Instagram.
3
We review ALL OF IT
We go through your website and your public Instagram the way a new customer would, and I read every audit before it goes out.
4
Your audit & PERSONAL NOTE arrive
Your PDF lands in your inbox within 5 days of your form coming in.
WHAT WE REVIEW
What an audit WILL COVER
An audit looks at your business from the outside, the same way a customer finds you.
What we look at
- Your public website, page by page
- Your public Instagram profile, including your bio, highlights and recent posts
- How easy it is for a new customer to learn who you are, what you sell and how to buy
What we can't see
- Your analytics or your sales numbers
- Private Instagram accounts
- Anything past the cart or behind a login
*This audit reviews what is public on your website and Instagram on the day of the review.
It is marketing and customer experience feedback, not financial, legal or regulatory advice.
A GOOD FIT
Who the audit is for
The audit is for small business owners who already have a website and an Instagram account and want to know what to work on next. It's most useful when you've been meaning to fix things for a while and would like someone to put the next steps in order for you.
The businesses at The Round Up sold everything from beef and fish to flowers and construction work, and each of them got this same audit.
PREFER TO DO IT YOURSELF
Let's Fix Your Website and Socials
This $37 guide walks you through the same checklist step by step, so you can review your own website and Instagram.
QUESTIONS
Before you order
What do you need from me?
Your website address, your Instagram handle and a few answers about your business on a short form. We never ask for a password or a login, because the audit only looks at what the public can see.
How long does it take?
Your audit arrives by email as a PDF within 5 business days of your form coming in.
What does one audit cover?
One audit covers one business, which means one website and one Instagram account. If you run a second business or a second website, that would be a separate audit.
Who writes the audit?
I put each audit together using the same checklist we used at The Round Up and the AI tools I teach in my courses. I read every one myself before it goes out, and I add a written note with my first impressions of your business, the tips I'd start with and a personal note for you.
Is there a call included?
No, the audit is a written report that you keep, print and work through on your own time.
Will you make the changes for me?
The audit tells you what to change and in what order, and you or whoever helps with your website makes the changes. If you'd like step-by-step help, the last page points you to the M5 guides that go with your audit.
My Instagram account is private. Can you still review it?
We can only review a public account, so you'd need to switch it to public before you send in your form.
M5 BUSINESS AUDIT
Order your audit
$197
A written audit of your website and Instagram, 8 to 10 pages
A personal note from Mary with her first impression tips
An eleven-point website checklist with a next action for each check
Numbered recommendations and an Instagram review
An action plan with the five things to finish first
Emailed as a PDF within 5 business days of your form coming in
One audit covers one business, which means one website and one Instagram account.