M5 "RANCH TO RETAIL" Tours, Q&A's, & Virtual Course
Learn about the story of how we built Five Marys into successful direct-to-consumer ranching operation, our journey to selling and shipping our ranch raised beef, pork and lamb, how we feed & finish 500+ beef cattle year-round on the ranch (as well as pastured pork and heritage lamb), how we built our customer base, navigated shipping operations and logistics, built a direct to consumer website, and more recently how we designed, engineered, permitted and built from the ground up - a custom USDA butcher plant and options for USDA Mobile Kill Trailers or using another facility for harvest only. Learn more about how we built our audience, reach millions of people every year, sell to tens of thousands of customers every year and find creative ways to grow and make a first generation ranching operation profitable.
We'll share the numbers involved in building a processing facility, shipping logistics as well as a "should you do it" checklist and host a LIVE Q&A for your questions - plus ongoing access to ask questions and get feedback in our M5 community.
VIRTUAL WORKSHOP INCLUDES:
*RANCH OPERATIONS TOUR - a virtual but in-depth tour of our facilities at Five Marys, including rotational pastures and uniquely designed pivot gates, our feeding pens, ration mixing, annual patterns for raising beef year round and on-ranch operations
*CUSTOM MEAT CO BUTCHERY TOUR - tour our first-rate meat processing plant, built in 2021 and designed with high-end dry-aging rooms. We'll take you behind-the-scenes on how it works, our "medium size plant" design versus bigger and smaller versions we considered, how this was our third permitted location and why we chose it, staffing, operations, USDA requirements and more
*USDA MOBILE KILL TRAILER TOUR - Tour a Friesla mobile USDA kill trailer and learn more about options for harvest that don’t need to be onsite or built by you, the numbers involved in building, buying a mobile unit or using another facility for custom USDA kill with capabilities to kill, chill & quarter.
*FARM STORE TOUR - see our streamlined but homespun set-up and logistics for shipping over 20,000 insulated boxes of our meats, on dry-ice from our farm store in our small town. Understand relationships and rate negotiations with shipping carriers like UPS and FedEx and how to make shipping more affordable, as well as sourcing for the best custom liners for shipping boxes and recycling them for multiple uses.
*TEST KITCHEN TOUR - how we built a space to create recipes to share with adn build a larger audience to encourage new customers to order our meats, including behind-the-scenes on Mary's internationally published best-selling cookbook "Five Marys Ranch Raised Cookbook" and the real story on cookbook publishing versus self published content.
*FIVE MARYS BURGERHOUSE RESTAURANT TOUR - thinking of adding a restaurant or food service component to your operation to serve your own meat. We'll give you the behind-the-scenes tour and a look at struggles and financial numbers involved.
*SHOULD YOU DO IT?! - Basic numbers and hurdles to consider - should you build a USDA meat plant and/or sell direct?
*LIVE Q&A - with Brian & Mary - ask us your questions!
*LIFETIME ACCESS to all content, videos, tours, materials and more.
$579 per seat (multiple people from same business can share one seat)