SMALL BUSINESS FROM SCRATCH
Courses and workshops
When you want more than a guide, these are the workshops and full courses we've taught on each part of building a small business. Every single workshop is $97, and the longer courses and bundles come first.
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LONGER COURSES AND BUNDLES
Start with the full courses
These go deeper than a single workshop, and the bundles put several courses and workshops together at one price.
FOR FARMERS AND RANCHERS
Ranch to Retail
Ranch to Retail is for ranchers who want to ship direct to customers or build their own butchery and harvest. It includes tours of our ranch operations, our custom butchery, our USDA mobile harvest trailer and our farm store packing and shipping, along with how we built our audience and a "should you do it?" session on the basic numbers and hurdles to weigh before you build a meat plant or sell direct.
"We took the Ranch-to-Retail workshop and our brains were swelling with so much usable information! This course is a must for all of us in the ranching/farming world!" Felicia and Mark Morrison, Lazy Arrow Ranch, California
The From Scratch courses
Small Business from Scratch
Learn to build a small business from the ground up, one that lasts.
Selling & Shipping from Scratch
Learn how to sell and ship your products from beginning to end.
Bundles
Small Business Fundamentals Package
All three From Scratch courses, How to Start a Business in 14 Days and 17 of the workshops on this page.
Ag Academy + Ranch to Retail Bundle
Ranch to Retail, Selling Beef, Getting Started in Agriculture, the three From Scratch courses and most of the fundamentals workshops, put together for farms, ranches and ag producers.
All-Access Pass
The core courses and nearly all of the workshops on this page, including Ranch to Retail.
Starting out and tallow
14 Days to a Small Business
Fourteen daily lessons take your idea from finding a niche and pricing for profit to a logo, a brand and a website.
How to Build a Tallow Business
Learn to render tallow, develop your own products and sell them, with an 11-chapter guidebook, 25 recipes and a 6-hour video course from our Wellness Kitchen.
WORKSHOPS
Fundamentals
Create your brand, build a website that matches it, and learn the basics of marketing, from your email list to getting your story in the press.
WORKSHOPS
Operations & Management
Find funding, get the right insurance, permits and trademarks in place, take control of your books and taxes, and learn how to hire and manage employees.
WORKSHOPS
Ag Business & Meat Sales
Start a business in agriculture, sell and ship what you raise, and sell beef direct to your customers.
Ready for the next step? Ranch to Retail walks you through our whole operation, including what it takes to build a USDA meat plant.
WORKSHOPS
Out-of-the-Box Income
Add income beyond your main product with events and workshops, a cookbook, and ways to grow without social media.
WORKSHOPS
Digital Life & Brick and Mortar
The tools, platforms and vendors we use, plus digital content, affiliate income and branded merchandise.
WORKSHOPS
Invest in You
Set goals, manage your time and think big, with what we've learned about working with a spouse and raising kids in a family business.
Raise capable kids in a family business, with our advice on working with your spouse.
IN PERSON
Come work with us in person
We also host small in-person gatherings for business owners. The next one is the Founders Round Up in Wickenburg, Arizona, January 14 to 17, 2027, and attendance is by application.
NOT SURE WHERE TO START?
Find your starting point
Take the scorecard to see which path needs you first, or have us look at your website and Instagram and send you a written plan for what to fix.