SMALL BUSINESS FROM SCRATCH

Courses and workshops

 

When you want more than a guide, these are the workshops and full courses we've taught on each part of building a small business. Every single workshop is $97, and the longer courses and bundles come first.

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An adult in a denim shirt holding a child's hand on the ranch

LONGER COURSES AND BUNDLES

Start with the full courses

These go deeper than a single workshop, and the bundles put several courses and workshops together at one price.

FOR FARMERS AND RANCHERS

Ranch to Retail

Ranch to Retail is for ranchers who want to ship direct to customers or build their own butchery and harvest. It includes tours of our ranch operations, our custom butchery, our USDA mobile harvest trailer and our farm store packing and shipping, along with how we built our audience and a "should you do it?" session on the basic numbers and hurdles to weigh before you build a meat plant or sell direct.

"We took the Ranch-to-Retail workshop and our brains were swelling with so much usable information! This course is a must for all of us in the ranching/farming world!" Felicia and Mark Morrison, Lazy Arrow Ranch, California

Holding a platter of salted Five Marys steaks outside at dusk

The From Scratch courses

The original Small Business From Scratch workbook by Mary at Five Marys, standing next to a Five Marys cap

Small Business from Scratch

Learn to build a small business from the ground up, one that lasts.

The original Selling & Shipping From Scratch workbook on a Five Marys shipping box with packing tape and labels

Selling & Shipping from Scratch

Learn how to sell and ship your products from beginning to end.

The original Social Media From Scratch workbook on a wood table with a tablet, a phone and You Can Do It stickers

Social Media from Scratch

Learn how to grow and market your small business with social media.

Bundles

Two cowboy hats at the sink in the camp kitchen at Five Marys Ranch, washing vegetables

Small Business Fundamentals Package

All three From Scratch courses, How to Start a Business in 14 Days and 17 of the workshops on this page.

A little girl in a dress helping with shipping labels next to a stack of M5 branded boxes

Ag Academy + Ranch to Retail Bundle

Ranch to Retail, Selling Beef, Getting Started in Agriculture, the three From Scratch courses and most of the fundamentals workshops, put together for farms, ranches and ag producers.

Hands raising glasses in a toast at an outdoor table on the ranch

All-Access Pass

The core courses and nearly all of the workshops on this page, including Ranch to Retail.

Starting out and tallow

Mary sitting on a barn porch next to a long row of cowboy boots

14 Days to a Small Business

Fourteen daily lessons take your idea from finding a niche and pricing for profit to a logo, a brand and a website.

Hands labeling jars of whipped Five Marys tallow on a steel table

How to Build a Tallow Business

Learn to render tallow, develop your own products and sell them, with an 11-chapter guidebook, 25 recipes and a 6-hour video course from our Wellness Kitchen.

WORKSHOPS

Fundamentals

Create your brand, build a website that matches it, and learn the basics of marketing, from your email list to getting your story in the press.

Websites workshop

Build and manage your own website and online store.

Email Marketing workshop

Start and grow your email list, one of the best tools you own.

Branding workshop

Your brand is much more than your logo.

The Press workshop

Share your small business story and get it in the press.

WORKSHOPS

Operations & Management

Find funding, get the right insurance, permits and trademarks in place, take control of your books and taxes, and learn how to hire and manage employees.

Insurance workshop

Keep yourself, your business and your assets covered.

Funding workshop

Find funding and grants for your small business.

Employees workshop

Best practices for hiring and managing employees.

Accounting workshop

Take control of your small business accounting.

WORKSHOPS

Grow on Social Media

Use Instagram, Pinterest, YouTube and podcasts to market your brand and reach more people.

Starting Out in Social Media workshop

Get started with social media for your small business.

Instagram workshop

Use Instagram as a marketing tool for your business.

Podcasts and YouTube workshop

Grow your audience with a podcast, a YouTube channel or Pinterest.

WORKSHOPS

Ag Business & Meat Sales

Start a business in agriculture, sell and ship what you raise, and sell beef direct to your customers.

Getting Started in Agriculture workshop

Everything you need to start a business in agriculture.

Selling and Shipping workshop

Get ready to sell and ship your products online.

Selling by Subscription workshop

Sell by subscription and keep your customers.

Selling Beef workshop

Raise, finish, price and sell your beef direct to customers.

Ready for the next step? Ranch to Retail walks you through our whole operation, including what it takes to build a USDA meat plant.

WORKSHOPS

Out-of-the-Box Income

Add income beyond your main product with events and workshops, a cookbook, and ways to grow without social media.

Hosting Workshops and Events workshop

Add revenue and build your brand with workshops and events.

Growing without Social Media workshop

Grow your revenue without social media.

Ways to Diversify Your Income workshop

Find more ways to add revenue to your business.

Cookbooks and Publishing workshop

Learn how to create and publish your own cookbook.

WORKSHOPS

Digital Life & Brick and Mortar

The tools, platforms and vendors we use, plus digital content, affiliate income and branded merchandise.

Affiliates and Brand Collaborations workshop

Earn from affiliate links and work with brands.

Digital Content workshop

Create and sell digital content as another revenue stream.

All the Tools of the Trade workshop

See which tools can help you grow and run your business.

Swag and Merchandise workshop

Design, print and sell branded swag and merchandise.

WORKSHOPS

Invest in You

Set goals, manage your time and think big, with what we've learned about working with a spouse and raising kids in a family business.

Investing in Yourself workshop

Build the tools, knowledge and confidence to run your business.

Goal Setting and Time Management workshop

Set goals and manage your time well.

Raising Capable Kids workshop

Raise capable kids in a family business, with our advice on working with your spouse.

IN PERSON

Come work with us in person

We also host small in-person gatherings for business owners. The next one is the Founders Round Up in Wickenburg, Arizona, January 14 to 17, 2027, and attendance is by application.

NOT SURE WHERE TO START?

Find your starting point

Take the scorecard to see which path needs you first, or have us look at your website and Instagram and send you a written plan for what to fix.

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