AI MAGIC HELP FROM M5 ENTREPRENEURS

Let AI do the busy work so you can keep doing the real work

 

These five step-by-step guides show you how to put AI to work on the everyday jobs that keep you at your desk. I wrote them for business owners, ranchers, makers and busy people who are ready to stop hearing about AI and start using it.

5 STEP-BY-STEP GUIDES · $37 EACH · START WITH THE FIRST ONE

Mary and Brian Heffernan talking outside in their work jackets at Five Marys Ranch

PATH 9 · BUILD MY AI MAGIC HELP

Five guides that put AI to work

Each guide is a short visual booklet on one job for $37. If you're brand new to AI, start with the first one and work across, because each of the first four builds on the one before it.

Cover of How to Get Started with AI and Use It Wisely for Everyday Tasks

STEP 1 · START HERE

How to Get Started with AI and Use It Wisely for Everyday Tasks

Set up Claude or ChatGPT and hand it your first everyday jobs.

Free plan of Claude or ChatGPT · about 30 minutes

Cover of How to Build Your Business Brain

STEP 2

How to Build Your Business Brain

Answer the questions once, have Claude write your business brain and save it where every chat already knows your business.

Free plan of Claude · about 45 minutes

Cover of How to Teach Claude Your Voice

STEP 3

How to Teach Claude Your Voice

Gather your own writing, have Claude describe how you sound and correct its drafts until they sound like you.

Free plan of Claude · about 45 minutes

Cover of Build an AI Super Staff

STEP 4

Build an AI Super Staff

Train AI to take over ten jobs in your business, with the job description and the first assignment for each one.

Free plan of Claude · about 30 minutes for your first hire

Cover of Your Daily Dashboard or Personal Newspaper Every Morning

ANY TIME AFTER STEP 1

Your Daily Dashboard or Personal Newspaper Every Morning

Get your calendar, sales, inbox and to-do list on one page every morning.

Claude Pro at $20 a month for the live dashboard · about an hour

A NOTE FROM MARY

Start where you are

I'm Mary Heffernan, and I run Five Marys Ranch with my husband Brian in Northern California. Over the past year and a half, AI has changed the way we run all of it.

Brian is a rancher and not a tech guy, and he won't stop talking about it. He has used AI to work through a water rights document from start to finish, audit our UPS bill so we could negotiate better rates, summarize a long insurance policy and flag what we needed to change, and get a second opinion on a sick cow from a photo.

I run our marketing, sales and growth with AI every day, from full campaigns and SEO blog posts to a daily dashboard, sales analysis and creative briefs. It's a skill, and once you learn how to work with it you can get a lot more done in a day.

So I wrote down how we do it in five step-by-step guides, starting with one for people who are brand new to AI.

Brian Heffernan in a worn work jacket drinking coffee in the ranch kitchen
Feeding hay from the back of a truck in a snowstorm at Five Marys Ranch

HOW WE USE IT

What AI does at Five Marys Ranch

Every one of these is a task we used to do the long way or pay someone else to do, and the guides walk you through setting up AI to do the same kinds of jobs for you.

Brian

RANCHER · OPERATIONS

  • Worked through a water rights document from start to finish
  • Audited our UPS bill to negotiate better rates and compare them with FedEx
  • Summarized a long insurance policy and caught red flags before we signed
  • Got a second opinion on a sick cow from a photo
  • Cleaned up accounting data and caught miscategorized expenses
  • Researched and compared ear tags by quality and price in minutes
  • Turned messy notes from the field into clean documents to share
  • Researched and drafted grant applications

Mary

MARKETING · SALES · GROWTH

  • Writes full marketing campaigns from start to finish
  • Brings in traffic with SEO blog posts
  • Builds a daily dashboard of sales, expenses, to-dos and goals
  • Analyzes spreadsheets and sales data to show what is working
  • Writes creative briefs and makes on-brand design elements
  • Reads social trends and suggests how to grow an audience with content I already have
  • Handles a hundred smaller things every day

COMMON QUESTIONS

Before you sign up

Which guide should I start with?

If you're brand new to AI, start with How to Get Started with AI and Use It Wisely for Everyday Tasks. After that I'd go in order with How to Build Your Business Brain, How to Teach Claude Your Voice and Build an AI Super Staff, because each one builds on the one before it, and you can pick up Your Daily Dashboard any time after the first guide.

Do I need to be tech-savvy?

Not at all. Every guide is written in plain English with no jargon, and if you can write an email, you can use AI.

Do I need to pay for AI tools?

Four of the five guides work on the free plan of Claude or ChatGPT. Your Daily Dashboard needs Claude Pro, which is $20 a month, for the live dashboard and the morning schedule, and its first two steps work on the free plan.

Should I use Claude or ChatGPT?

The first guide works in either one, so pick one and get really good at it before you branch out. The other four use Claude, because your business brain and your Voice Guide get saved in a Claude project.

How long does a guide take?

Plan on 30 to 45 minutes for most of them and about an hour for the daily dashboard. There is no schedule to keep, so you can finish one and pick up the next when you're ready.

What comes with each guide?

A short visual booklet on one job with examples and pages to fill in, and an action page at the end with numbered steps and boxes to check off. I'm recording an audio companion for each guide, and I'll add it to your library as soon as it's ready.

A pony at Five Marys Ranch looking into the camera
A young cowgirl in a straw hat looking out over a green pasture at Five Marys Ranch

START TODAY

You don't need a tech background

Every guide is written in plain language by someone who uses AI every day to run a ranch and a business, and you can start today.

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