Learn to actually use AI.
Two courses. Two levels. Built for business owners, ranchers, makers, and busy people who want to stop hearing about AI and start using it. Pick the one that fits where you are.
See Both CoursesStart where you are.
I'm Mary Heffernan. I run Five Marys Ranch with my husband Brian in Northern California, I've started 19 businesses, and I've been teaching entrepreneurs through M5 Entrepreneurs for 12 years. Over the past year and a half, AI has completely changed the way we run all of it.
Brian is a rancher, not a tech guy, and he won't stop talking about it. He's used AI to analyze a water rights document start to finish, audit our UPS bill to negotiate better rates, summarize a lengthy insurance policy and flag what we needed to change, and even get a spot-on second opinion on a sick cow from an uploaded photo.
Meanwhile I'm running marketing, sales, and growth on AI every day. Full campaigns. SEO blogs. Daily dashboards. Sales analysis. Creative briefs. Design elements. Social trend reports. It's not hype. It's a skill, and once you learn how to work with it, everything changes.
So I built two courses. One for people brand new to AI, and one for people ready to go deeper. Here's what each one does and how to pick.
— Mary Mary Heffernan · Five Marys Ranch · M5 EntrepreneursTwo courses. Pick your level.
Brand new to AI? Start with the Bootcamp. Already using ChatGPT? Go straight to Level Up. Or bundle both and save.
- 30 daily text messages, one skill per day
- One idea, one use case, one ready-to-use prompt in every text
- Pre-recorded welcome video from Mary
- Sundays off for catch-up
- ChatGPT-only, the simplest place to start
- Works for business and everyday life
- 30 lesson guides (2-10 pages each, step-by-step)
- 30 audio lessons to listen while you work, drive, or do chores
- Daily challenges at 3 levels (Beginner, Intermediate, Advanced)
- Copy-and-paste prompt templates for every business task
- Swipe files for emails, captions, product descriptions, and more
- AI Side Hustle Playbook (10 ways to make extra income with AI)
- Lifetime access including all future updates
Bootcamp 101 + LEVEL UP 202. 60 lessons. Lifetime access to Level Up. 30 days of daily texts for the Bootcamp. Everything you need to go from AI-curious to AI-fluent.
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What AI actually does at Five Marys Ranch.
Every one of these is a real task we used to do the hard way, or pay someone else to do. Now it takes minutes. These are the exact skills we teach in the courses.
- Analyzed a water rights document from start to finish, the kind of thing that would have taken a lawyer hours of billable time
- Audited our UPS bill to negotiate better rates and compare whether FedEx could beat them
- Summarized a lengthy insurance policy and caught red flags before we signed
- Got a spot-on second opinion on a sick cow from an uploaded photo
- Cleaned up accounting data and caught miscategorized expenses
- Researched the best-quality ear tags, priced and compared in minutes
- Transcribed messy in-field notes into clean shareable docs
- Drafted and researched grant applications
- Writes full marketing campaigns, start to finish
- Drives traffic with SEO-optimized blog posts
- Builds a daily dashboard: sales, expenses, to-dos, goals at a glance
- Analyzes spreadsheets and sales data to show what's actually working
- Writes creative briefs and generates on-brand design elements
- Reads social trends and recommends how to grow an audience with content I already have
- Plus a hundred smaller things, every single day
“AI doesn’t replace your expertise. It executes your strategy.”
Mary HeffernanBootcamp vs. Level Up
Everything you need to know about both courses at a glance.
| 30 Day AI Bootcamp | LEVEL UP with AI | |
|---|---|---|
| Level | 101 · Beginner | 201 · Intermediate / Advanced |
| Price | $97 | $197 (normally $397) |
| Length | 30 days (Sundays off) | 30 lessons, self-paced |
| Delivered by | Daily text messages | Written lessons + audio, in the course portal |
| AI tools | ChatGPT only | ChatGPT, Claude, Gemini, NotebookLM, Whispr, Fyxer, Cowork, and more |
| Focus | Daily prompts for real life and business | Advanced systems, agents, automations, content engines |
| Time per day | ~5 minutes | 5 minutes (quick) to 30 minutes (deep dive) |
| Best for | Total beginners | ChatGPT users ready to go further |
| Access | 30 days of texts + welcome video | Lifetime access + all future updates |
Here's the simplest way to decide.
Pick the 30 Day AI Bootcamp if...
You've never really used ChatGPT. You want something easy that fits into your life with zero learning curve. You'd rather get a daily text than open a course player. $97 feels like a safe way to test the waters.
Pick LEVEL UP with AI if...
You already use ChatGPT and you're ready for the real toolkit. Claude for deep work. NotebookLM to turn research into podcasts. Whispr for voice-to-text. Fyxer for email. Midjourney for design. Plus the workflows and prompt libraries to make it all stick.
Most students start with the Bootcamp and move on to Level Up. Or grab both together for $279 and save yourself the back-and-forth.
Before you click buy.
Do I have to take the Bootcamp before Level Up?
Not required, but recommended if you've never used ChatGPT before. The Bootcamp builds the habit of using AI daily. Level Up assumes you've got that baseline and builds on top of it.
Can I do both?
Yes, and the easiest way is the $279 bundle, both courses together. You can also buy the Bootcamp first, take it, and add Level Up whenever you're ready.
Do I need to be tech-savvy?
Not at all. Both courses are taught in plain English, no jargon, no assumptions. You just need to be willing to open the app and try. I'll walk you through the rest.
Do I need to pay for AI tools?
Most of what we cover works on the free versions of ChatGPT and Claude. If you want more, Claude Pro is $20 a month and worth it. No surprise fees from us.
How do I know which one is right for me?
Ask yourself: am I comfortable opening ChatGPT and writing a useful prompt on my own? If no, start with the Bootcamp. If yes, go straight to Level Up. If you're not sure, grab the bundle and you're covered.
I'm not a business owner. Will these still help?
Yes. Meal planning, travel, family logistics, writing, household management, research, creative projects. Both courses are built around real-life use cases, not just business ones.
This is the skill to learn in 2026.
You don't need a tech background. You need someone who has done the work and can teach you the shortcut. That's what these courses are. Start today.
Get Both Courses — $279