FIVE MARYS RANCH TO RETAIL WORKSHOPS

Join Brian & Mary in-person on the ranch to see first-hand how their operation works, what it takes to finish cattle year-round, build and operate USDA harvest facility on-ranch and a USDA butchery, plus all about how we reach a wide audience to sell online and ship over 30,000 boxes of our meats to customers every year.

Engage with the team and learn how to build or grow a ranch to retail business. 

M5 "RANCH TO RETAIL" WORKSHOP 

Learn about the story of how we built Five Marys into successful direct-to-consumer ranching operation, our journey to selling and shipping our ranch raised beef, pork and lamb, how we feed & finish 500+ beef cattle year-round on the ranch (as well as pastured pork and heritage lamb), how we built our customer base, navigated shipping operations and logistics, built a direct to consumer website, and more recently how we designed, engineered, permitted and built from the ground up - a custom USDA butcher plant and options for USDA Mobile Kill Trailers or using another facility for harvest only. Learn more about how we built our audience, reach millions of people every year, sell to tens of thousands of customers every year and find creative ways to grow and make a first generation ranching operation profitable.

DAY 1 INCLUDES:

*RANCH OPERATIONS TOUR - an in-depth tour of our facilities and on-ranch operations at Five Marys, including rotational pastures and uniquely designed pivot gates, our feeding pens, ration mixing, and annual patterns for raising beef year round.

*USDA MOBILE KILL TRAILER TOUR - tour a Friesla mobile USDA harvest trailer and learn more about options for harvest that don’t need to be onsite or built by you, the numbers involved in building, buying a mobile unit or using another facility for custom USDA harvest with capabilities to kill, chill & quarter.

*CUSTOM MEAT CO BUTCHERY TOUR - tour our first-rate meat processing plant, built in 2021 and designed with high-end dry-aging rooms. We'll take you behind-the-scenes on how it works, our "medium size plant" design versus bigger and smaller versions we considered, how this was our third permitted location and why we chose it, staffing, operations, USDA requirements and more.

*FARM STORE TOUR - see our brick-and-mortar farm store and streamlined but homespun set-up and logistics for shipping over 25,000 insulated boxes of our meats, on dry-ice from our farm store in our small town. Understand relationships and rate negotiations with shipping carriers like UPS and FedEx and how to make shipping more affordable, as well as sourcing for the best custom liners for shipping boxes and recycling them for multiple uses.

*FIVE MARYS BURGERHOUSE RESTAURANT TOUR - thinking of adding a restaurant or food service component to your operation to serve your own meat. We'll give you the behind-the-scenes tour and a look at struggles and financial numbers involved.

*SHOULD YOU DO IT?! - Basic numbers and hurdles to consider - should you build a USDA meat plant and/or sell direct?

*LIVE Q&A - with Brian & Mary - ask us your questions!

 DAY 2 (optional) :

Workshop Your Business with Mary & The M5 Team

A full day workshop in our office for a hands-on business building experience.

We'll spend the day going over your website, logos, branding, social media presence, e-commerce and more!